Seagram’s Blenders Pride Wins Three International Awards

Seagram’s has an illustrious tradition of over 150 years of blending the finest of whiskies.

Updated
BrandStudio
2 min read
Seagram’s Blenders Pride Wins Three International Awards
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Seagram’s Blenders Pride, that comes from the house of Pernod Ricard India, has come out on top at three of the world’s most prestigious spirits competitions. Blenders Pride won the Gold Award at Monde Selection 2020, Gold Medal at The Fifty Best, and Bronze Medal at London Spirits Competition 2020.

Seagram’s has an illustrious tradition of over 150 years of blending the finest of whiskies and Blenders Pride perfectly captures this essence. It is a leader in the premium whiskey segment and boasts of uncompromised quality, finest ingredients, and exceptional taste. No wonder, it has managed to impress wine connoisseurs and juries across the world with its top-notch smoothness and quality.

Talking about the win, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “It is a moment of great pride for us to receive three internationally acclaimed awards for Seagram’s Blenders Pride at Monde Selection, The Fifty Best and London Spirits Competitions. At Pernod Ricard India, we have always been committed to offering the finest products, made with impeccable quality standards, and thereby delivering an unmatched taste & experience to our discerning consumers. Blenders Pride is not only the pride of India but also globally admired, once again emerging as the winner amongst several international whiskies.”

What The Awards Are About

If you are wondering what makes this triple victory for Blenders Pride so prestigious, read on to know more about the awards.

Monde Selection: Monde Selection distinguishes itself as one of the only quality institutes in the world to offer a global quality evaluation of spirits and liqueurs. A panel of independent experts take time to analyse each product individually on a set of up to 30 parameters that cover sensory, scientific and legal aspects of importance to consumers. Complemented by a scientific and legal approach, Monde Selection’s process goes far beyond regular tastings. The Spirits and Liqueurs jury takes time to share their knowledge and experience, analysing each product individually. The evaluation sessions take place during a period of four months every year.

Seagram’s Blenders Pride Wins Three International Awards

The Fifty Best: The Fifty Best held a blind tasting of 12 world whiskies with ten members on the spirits judging panel. Strict tasting rules were applied. The scoring was done on a 5-point system, with 5 as the highest. Double Gold, Gold and Silver medals are awarded according to a set range of final scores received from the judges.

London Spirits Competition: The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. It singles out and shines the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers. Winning LSC allows the trade to hand-sell the brand to its end consumer with confidence as the spirits were judged on the merits of value, package, and quality.

That Blenders Pride won big at all these awards is proof of its excellent taste and unmatched quality.

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