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It Runs in the Family: How BJP’s Messaging on Dynasty Politics Is an Old Tactic

As an electoral rhetoric, targeting “parivar jan” does score brownie points but the system continues to thrive.

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Once again, Prime Minister Narendra Modi used the ramparts of the Red Fort on 15 August to launch a broadside against the dynasty culture, or phenomenon in India. Along with corruption and "appeasement”, he cited dynastic politics as the three reasons that are holding India back.

Prior to 2014, he used to describe the Congress-led UPA government at the Centre as the “Delhi Sultanate” and Rahul Gandhi as “Shehzada” during election rallies.

The words have changed over the years; but the message is still the same: the Modi-led Bharatiya Janata Party (BJP) is determined to finish dynasty politics in the country once and for all.
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