Samsung Buys AI Company Viv to Rival Google Assistant and Siri

Samsung is the latest major brand from the industry eyeing its fortune in the domain of machine learning.

Tech News
2 min read
Can Samsung make the best use of Viv on its Galaxy Phones? (Photo: <b>The Quint</b>)

Google and Apple aren’t the only tech giants who are hell bent on making the future convenient using machine learning.

Samsung has also jumped into the race to become artificial intelligence/machine learning specialists by acquiring Viv, the AI company set up by the people who gave Siri to the world.

There is a strong Apple connection when it comes to Viv. The machine learning company was co-created by Dag Kittlaus, who is also a co-founder of Apple’s Siri technology.

Earlier this year, Kittlaus displayed the first public demonstration of Viv — an AI virtual system that aims to be “the intelligent interface for everything”.


Everyone knows that Samsung wants to lessen its reliance on Android for its devices, and now with Viv under its portfolio, the Korean brand will be looking to make strides in this space. The deal will conclude once the financial processes get the green flag.

Samsung Electronics today announced that it has agreed to acquire Viv Labs, the intelligent interface to everything. Viv has developed a unique, open artificial intelligence (AI) platform that gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into renowned applications and services.
Samsung Statement

It will intriguing to keep an eye on Samsung’s strategy with Viv. Going by what the company has stated, there is a big chance that Viv will get absorbed into their operating system Tizen which is available on wearable technology and Samsung’s smart home appliances.

Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.
Samsung Statement

This clearly highlights that Samsung will make the best of Viv, integrate it with Tizen or even TouchWiz (their forked version of Android) to bring out the best in all its products.

Apple has also been shopping in the AI market, by acquiring a host of intelligent solution start-ups, in all probability to make its Siri better, putting it at par with Google Assistant which, by the looks of it, has gone to a whole new level.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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