Don’t rub your eyes if you think you just saw martial arts legend Bruce Lee. But if he was here today he’d be totally alive and kicking it like this. The new ad from Skoda is setting the stakes high in how advertising is the voice of cool.
Shot underwater with a single shot and no takes, the ad will make you sit up and take note. No easy feat, it took seven cameras and professional scuba divers, to make sure Skoda is leaving no stone unturned to up the ante.
In an age when there’s bombardment of noise, the Skoda ad is a class apart even in its execution using the power of silence and packing in the punch.
Quite the metaphor for life in the message, ‘Wait your time will come. And when it does, give it everything you’ve got because if you’re going to punch above your weight, it better be a knockout punch!’
Inspirational stuff indeed. Go check out the awesome ad right here.
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