Coca-Cola is featuring a different type of celebrity on its cans in China: Warren Buffett.
The Atlanta company says it decided to feature a drawing of the billionaire investor on cans for the launch of Cherry Coke in the country. Buffett is a known fan of Cherry Coke, and his Berkshire Hathaway is Coke's largest single shareholder.
Shaun Rein, founder of the China Market Research Group, said business leaders in China tend to have an "outsized" following, in some case more than sports stars. Buffett is also seen as "a non-corrupt, down-to-earth" person in the country, Rein said.
Coke began selling Cherry Coke in China on 10 March. The special edition Buffett cans will remain on shelves for a limited time.
According to Coca-Cola, they got permission from the investor to use his image on cans for a limited time, while supplies last.
Shelly Lin, Coca-Cola China’s marketing director said in a press release that her team was surprised when Buffett agreed to the idea.
She added: “But we're thrilled, and he’s selling well.”
(With inputs from AP.)
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