Cab aggregator Ola on Tuesday launched "Ola Play", a connected platform for ride-sharing that brings advanced controls, choice of personalised content, and an interactive experience for the user.
"Ola Play" will be made available on "Ola Prime" in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017, the company said in a statement.
"Ola Play" transfers the control of in-car experience to users from the driver console, which enables seamless interfacing with the consumer's device once a ride begins, the company claimed.
According to the company, this context-aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride.
The platform is a first-of-its-kind solution built by Ola in partnership with US-based semi-conductor and telecommunications equipment company Qualcomm.
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