TV is dying! Or Not. This seems to be an endless debate that’s far from a conclusive outcome. Though, a recent survey published by Livemint brings a clearer perspective to this.
The survey by YouGov and Livemint suggests that millennials are shifting focus towards smaller screens and are consuming news and entertainment content through online sources.
The YouGov-Mint Millennial Survey, was conducted among 5,000 people spread across 180 cities in the country. The primary objective of the survey was to find out how different the post-millennial generation is compared to its predecessors and other trends.
The whole survey has been distributed into multiple rounds to be conducted over a period of six months. The results of the first round show that millennials prefer consuming news through social media platforms as compared to conventional and older sources.
The survey also suggests that only a minority of the youth in the country is watching TV or reading newspapers.
The analysis shows the prominent shift for the millennial generation towards online content.
Among the segment aged from 38 to 53 years, 34.5 percent are still dependent on sources like TV for news content while 24.3 percent are consuming content through online sources. According to the Livemint report, 29 percent of this segment is still dependent on newspapers for news.
About 34 percent of the pre-millennial population draws news content from news apps and websites, while only a few, about 18 percent of them depend heavily on TV news. Seventeen percent still read newspapers for information.
Generation Z, which is an age group between 18 to 27 years is also consuming more news content through online sources, which accounts for about 33.7 percent. There is still 18.4 percent of this population that is depending on TV news.
The survey also shows that 48 percent of the millennial population watches online entertainment and this exceeds the share dependent on cable TV which is at 43 per cent.
According to the YouGov-Mint Millenial Survey, the difference is startling in the age group between 22 and 28 years where 44 percent watch online entertainment content.
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