Zomato and Swiggy might have to contend with Facebook in the online food delivery business very soon. The social networking giant is the latest to rollout an ‘Order Food’ feature to its users in the US for Android, iOS and even desktop.
The online food space has gradually picked up pace around the world, which also has players like Uber Eats (via Uber) and Food Panda among others right now.
Facebook is integrating this feature to its existing set of restaurant pages, where you can not only view the menu, you can reserve a table for lunch or dinner as well.
Apparently, Facebook had been testing this feature since last year and after responding to feedback and adding more partners, the platform has been made available to users in the US for now, with a global rollout in the coming months.
Today, we’re taking the time out of finding what you want to eat by officially launching the ability to order food for pick-up or delivery, directly on FacebookAlex Himel, Vice President, Local
As to how the food ordering feature will work on the Facebook app or web version. Here’s what Facebook highlighted.
Users can browse restaurants nearby by visiting the ‘Order Food’ section in the ‘Explore’ menu. Browse for food options and select ‘Start Order’ for takeout or delivery services.Facebook Blog
It makes total sense for Facebook to enter the food arena, especially when it has over 1 billion users globally. This could help them integrate their in-house payment mechanism, which could link up with other Facebook products like WhatsApp and Instagram as well.
(Breathe In, Breathe Out: Are you finding it tough to breathe polluted air? Join hands with FIT in partnership with #MyRightToBreathe to find a solution to pollution. Send in your suggestions to fit@thequint.com or WhatsApp @ +919999008335)
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)