The BMW Museum in Munich is presenting its vision for the future of self-guided, interactive tours through the history of the German carmaker.
The new app allows smartphone and tablet users to preview highlights from the history of BMW and its products before they make their trip. Intelligent interactive technology allows them to engage more intensively with the exhibits during the visit.
Whatever route visitors choose through the Museum, the app provides them with in-depth explanatory descriptions of the individual departments and exhibits as they move through the rooms.
The BMW Museum App is available for iOS and Android devices.
Spanning an exhibition area of approximately 5,000 square metres, the BMW Museum is dedicated to the past, present and future of sheer driving pleasure. Situated right next to the BMW headquarters, it forms one pillar – alongside BMW Welt and the BMW Group Plant – in a multidimensional brand experience.
The exhibits include more than 120 of the most prestigious and important vehicles, motorcycles and engines from the history of the BMW brand.
An interactive map allows users to orient themselves more easily as they move between the different departments, exploring the topics that interest them most – for example motor sport or design, specific model series or vehicles from particular decades.
Content is offered by the app in German, English, French, Italian, Spanish, Russian and Chinese.
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