Vivo Formally Announces Partnership With BCCI as IPL Sponsor
Mobile company Vivo formally announced its partnership with the Board of Control for Cricket in India (BCCI) as the Indian Premier League’s (IPL) title sponsor for the next two years.
In the next two years, Vivo and IPL will cooperate extensively in terms of sports events, media exposure and marketing campaigns.
We welcome Vivo Mobile India on board with India’s most awaited event, the Indian Premier League. IPL is all about opportunities and exhibition of talent and with Vivo coming in as the title sponsor it is yet another initiative to showcase a brand which is young, full of life and looking for a platform to showcase its talent. Just like the IPL, Vivo in a very short span has created a niche and legacy in the smartphone market and I am sure this will be a long and enriching affiliation for both the stakeholders.
Anurag Thakur, BCCI secretary
Vivo is an emerging brand in India, dedicated to offering quality products and services to music lovers, sports enthusiasts and fashion pursuers. We always believe in supporting new talents and have associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us and we are confident that Vivo will get returns from our investment in IPL, and that this association will further advance our ‘Love India, Love Vivo’ initiative.
Alex Feng, CEO of Vivo Mobile India
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