A Danish travel company, SPIES, has struck gold!
How do you counter the country’s falling birthrate which could, in near future, also mean loss of business? Simple. Start an ad campaign encouraging couples to go on a ‘romantic holiday’ where they have, apparently, a 46% success rate of getting frisky!
The ad shows a good looking couple re-igniting the passion in Paris, all for Denmark. The best thing is that the video is not preachy and not on the lines of ‘ the country needs you so start performing’! It combines science, statistics with tongue-in-cheek humour. And the ingenuity of this campaign doesn’t end here. There’s also a contest – couples can go on a trip during ovulation, conceive a child and prove that it happened while on the trip to win three years’ worth of baby supplies. Jealous much?
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