ADVERTISEMENT

ZEE MELT 2017: What Raghav Bahl and Arnab Goswami Had to Say

The panelists spoke about how technology is transforming the way marketing, brands & consumers are perceived.

Updated
India
3 min read
Arnab Goswami (left) and Raghav Bahl (right). (Photo: <b>Altered by The Quint</b>)

The Quint founder Raghav Bahl, Republic TV founder Arnab Goswami and Qyuki’s Samir Bangara were on the panel of ZEE MELT 2017 organised by Kyoorius on Thursday, for a debate on how technology is shaping our future. The panel was moderated by PHD’s Kel Hook.

From left to right: Kel Hook (moderator), Samir Bangara, Arnab Goswami, and Raghav Bahl (Photo Courtesy: Kyoorius)
From left to right: Kel Hook (moderator), Samir Bangara, Arnab Goswami, and Raghav Bahl (Photo Courtesy: Kyoorius)

The panelists talked at length about how modern technology is transforming the way marketing, brands and consumers are perceived. They also touched upon how it has changed the very discourse of communication between news presenters and their audience.

On The Changing Nature of Technology

Raghav Bahl talked about how we’ve started to live in a world of "over-certainty," characterised by the constant need to stay informed.

(Photo: <b>The Quint</b>)
(Photo: The Quint)

Arnab Goswami chose to stress on how technology cannot elevate a product. No technology is better than the human mind, he said.

(Photo: <b>The Quint</b>)
(Photo: The Quint)
ADVERTISEMENT

On Modern Digital Media

Raghav Bahl said that technology has changed the way media engages with its audience. He said that digital media has enabled him to converse directly with his own audience, allowing a better exchange of clarity and feedback.

(Photo: <b>The Quint</b>)
(Photo: The Quint)

Goswami chose to criticise the digital media’s dependence on social media for news.

(Photo: <b>The Quint</b>)
(Photo: The Quint)
ADVERTISEMENT

On the Risk of Forming Echo Chambers

On the risks associated with reporting in today’s day and age, Raghav Bahl spoke about how publications can now respond to their audiences and tailor their product in order to make it more personable.

Within that paradigm however, Raghav Bahl spoke about how over-personalisation may risk the objectivity of the product.

ZEE MELT 2017: What Raghav Bahl and Arnab Goswami Had to Say

While Goswami agreed with Bahl’s conceptualisation of an echo chamber, he argued that the Indian media industry has formed an echo chamber. He added that it was the duty of a news editor to break the traditional mediums of communication and look towards different solutions.

(Photo: <b>The Quint</b>)
(Photo: The Quint)

Qyuki co-founder & MD Samir Bangara admitted that several facets of his content business may fumble if the layers of technology that backs it were to be taken off. The content aspect of the business still forms the core, he said, adding that the human interface is the smartest when it comes to content business, and therefore sacrificing it is not a question.

Elaborating on Qyuki’s use of technology, he said: “We are trying to address certain niches, and make them into mainstream. We are leveraging trends that we pick up and look for audiences for them. For bigger networks, technology and data helps to pick trends and filter it for personalised consumption. We also use technology as a lever to help users create content. It ensures there is quality and variety of content created for the digital medium.”

ADVERTISEMENT

Watch the full discussion here:

(The Quint is available on Telegram. For handpicked stories every day, subscribe to us on Telegram)

ADVERTISEMENT
Published: 
ADVERTISEMENT
Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!
ADVERTISEMENT