Google’s New #TogetherOnline Ad is Just a Little Bit off the Mark

Google’s Helping Women Get Online has a new ad that’s mostly a blur if you haven’t heard of the campaign yet.

1 min read
A screenshot from the advertisement. (Courtesy: <a href=";">YouTube</a>)

Google’s new initiative Helping Women Get Online has released a new commercial that’s been on the internet for a few days now.

The campaign aims at getting more women online so that they can use the platform more productively as only 30% of the users are women. Their host website Helping Women Get Online has a series of exploring techniques for beginners.

Coming to the ad, it’s a very beautifully shot concept of a mother and daughter exploring the “firsts” of learning. The daughter relishes memories of her first day at school and compares it with her mom first day of discovering the internet.

The only place where the marketing savvy tech giant slips is clarity.

So if you haven’t heard of the campaign yet and were watching the advertisement as a standalone video that popped up on your social media timelines or anywhere else without a context, you’d probably enjoy the technicalities - the set, soundtrack and the acting - but you wouldn’t know the purpose of it till the end. Where of course a few text plates with one liners tell you about the campaign.

Perhaps these are just teasers and have been deliberately kept that way. But to give nothing away won’t exactly help Google hit the bull’s eye.

Check it out and decide for yourself.

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