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Amul Sends Legal Notice to Google India Over Fake Franchise Ads

People have fallen prey to fradulent advertisements on Google search platform offering Amul distributorship

Published
India
1 min read
Amul has issued a legal notice to Google India.
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Dairy major Gujarat Co-operative Milk Marketing Federation (GCMMF), better known as Amul, has lodged a police complaint that several people have fallen prey to fradulent advertisements on Google search platform offering Amul distributorship.

It has also issued a legal notice to Google India seeking to stop such advertisements.

On Wednesday, 16 January, in a release Amul said that the notice was issued on 10 January as these paid advertisements are "being misused to scam innocent individuals in the name of Amul".

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According to Amul, some individuals or organisations are running paid advertisements on Google platform using keywords such as 'Amul Franchisee', 'Amul Parlor' and 'Amul Distributor'.

Whenever a person clicks on these bogus links, he or she is asked to fill a form. The person then receives a call, seeking "registration fee" ranging from Rs 25,000 to Rs 5 lakh, but once the money is paid, the advertiser stops communicating, it said.

GCMMF Managing director R S Sodhi said several such victims had approached it. "Some of the victims claimed to have paid Rs 3 to 6 lakh. They were under the impression that they were dealing with Amul," he said.

"Apart from serving a legal notice to Google India, we have also filed a complaint with police. We also requested Google to crosscheck the background of the advertisers before accepting paid ads related to large companies like Amul," he said.

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