Priyanka Chopra’s ‘Frock’ in Assam Tourism Ad Upsets Opposition

Priyanka Chopra’s dress in a calendar ad has reportedly made the opposition party in Assam uncomfortable.

Priyanka Chopra is getting flak after the opposition government in Assam raised concerns over her “frock” in a recent Assam Tourism calendar ad.

According to a report in Deccan Chronicle, Congress MLAs Nandita Das and Rupjyoti Kurmi criticised Priyanka’s “revealing frock” in an Assam tourism calendar. They reportedly said the outfit was not "sober at all".

“The government should preserve the respect of the Assamese society. Frock is not an Assamese attire and the calendar pictures were not sober at all. The government should have known how to preserve the prestige of the Assamese society, instead they could have used the traditional mekhela sador. This is the reason we have protested against the calendar,” MLA Rupjyoti Kurmi Kurmi reportedly told TIME8.

Kurmi further added that Priyanka should be removed from the position of brand ambassador of Assam Tourism and replaced with a "talented Assamese actor."

However, the Assam Tourism Development Corporation (ATDC) dismissed the opposition’s concerns.

"The calendar was made to promote Assam internationally. It has also been sent to prominent international tour operators and dignitaries. Priyanka Chopra is an international figure and her presentation in the calendar has not diminished Assam’s culture in any way, " ATDC chairman Jayanta Malla Baruah told Guwahati weekly G plus.

Twitter was quick to react to the news.

I don't support him.. A tourist to Assam can be dressed like Priyanka & still try a japi.. Will he protest that. Assam is known for broadmindedness and Mr. Kurmi seems to contradict that concept.. Why is he wearing Shirt, an English dress ? Why not wearing Chula, cheleng ?? https://t.co/0L7YKcP8i7

— Madhumita Saikia (@Madhumita106) February 20, 2018

Well I actually support this cause of removing Priyanka Chopra from Assam Tourism Ambassador but my reason deflects from Congress as to me it seems that she doesn't suits on it in any angle as she hardly bears any knowledge about Assam's region, history & people. https://t.co/2v8Xeb1AyI

— Dipalay Dey (@dipalay) February 20, 2018

I don't endorse the thought of Priyanka Chopra being Assam's tourism mascot but the allegations made by this bashi bazouk is disgusting and runs contrary to Assam's values. https://t.co/jYjflJIAqR

— Aavinash Chaliha (@aavinashchaliha) February 20, 2018

Mr. Kurmi, you would have made sense had you raised questions on the infrastructure condition of the Prashanti lodges and other govt. guest houses, or on the bad services that guests pay for. Beg your pardon but targeting PC’s attire was real cheap. https://t.co/jXzz1RhFkY

— Queen Hazarika (@queenhazarika) February 20, 2018

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