Rajeev Masand Heads Bollywood Talent Management Agency as COO

Karan Johar had announced his talent management venture Dharma Cornerstone Agency in December.

1 min read
Film critic Rajeev Masand is the new COO of Karan Johar's talent management agency Dharma Cornerstone Agency.

Journalist and film critic Rajeev Masand has joined Karan Johar's new talent management agency Dharma Cornerstone Agency as COO. He will be "responsible for driving greater management stability with a stronger focus on development at the talent management agency," said a statement issued to the media.

In December, Karan Johar, who heads film production house Dharma Productions, announced he had teamed up with talent management firm Cornerstone's CEO Bunty Sajdeh have teamed up to launch a fresh talent representation and management company, Dharma Cornerstone Agency (DCA).

Speaking about the venture, Johar and Sajdeh said in a statement, "Dharma Cornerstone Agency will aim to be a safe home where seasoned professionalism will meet existing & contemporary talent in this era of popular culture to reinforce premium content production via films, endorsements, OTT content, events, appearances. It will also work with its talent to build their brand via their digital/social presence and personal PR. With dedicated efforts to serve as a platform to shape, polish & refine each artist’s career, the agency aims to unify dreams & potential of each associated talent".

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