Asian Paints Returns With Fourth Season Of ‘Where The Heart Is’
This season puts special focus on family and relationships as seen through the lens of celebrity homes.
After the lockdown, the definition of a home and the meaning of spending time with our loved ones has dramatically changed. But do the celebs we love and follow feel the same? We’re about to find out what home means to them in this new post-lockdown world as Asian Paints returns with season 4 of its much-awaited and admired web series Where The Heart Is.
The series takes you on an exclusive tour of seven uniquely beautiful homes of seven celebrities, reminding you why our homes are our sanctuary. With insights into the celebrity’s personal life and decor inspiration, the show delves into the meaning of relationships and what truly makes a home what it is. The first episode features renowned musician and composer Shankar Mahadevan. You can watch it here.
The legacy of Asian Paints Where The Heart Is lies in the reality that this show has always been a sense of discovery for the viewer. Be it through a simple colourful wall, unique collectibles or through curated decor elements, the show has brought to life a wide variety of homes across the country, and has set a true visual benchmark in this space. A strong connection has been forged between the show and consumers as Asian Paints has gone on to showcase 22 homes, 27 celebrities garnering more than 250 million views in the last three years. With each season, Asian Paints brings forth renowned personalities from various fields who have their own uniqueness and a distinct connection with their homes. And with each episode viewers get to witness who that personality is for real and how they infuse decor into their relationships.
This year the likes of Anita Dongre, Smriti Mandana, Shankar Mahadevan, Tamanna Bhatia, Rajkumar Rao, Prateek Kuhad, Shakti Mohan and Mukti Mohan will be opening their doors to viewers, offering a glimpse into who they are off-screen and off the field.
Season 4 also brings in new elements. This season will introduce viewers to richer decor stories of celebrities and their homes. With a spaces-first approach, viewers will get to see more of their favourite star’s home: whether it’s a bold change that reflects decor confidence or a minor choice, the new season aims to capture those real, lived-in, warm spaces of the celebrity’s home that are truly theirs, a space that deeply resonates with them and reflects their true self. Additionally, viewers will get to discover the celebrity’s experiences and moments during the lockdown, their concept of family, togetherness and what homes mean to them in this new world. The show will also touch upon the beauty of relationships and how shared love for a home strengthens it. You can also expect home decoration ideas and tips.
The new season also brings a new and exciting element for ardent fans wherein a lucky viewer will win a special giveaway belonging to the celebrity in every episode. So watch out for Asian Paints Where The Heart Is and celebrate the marvel that makes our life so beautiful - our home.
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