In his latest commercial, Indian standup comic Vir Das takes a dig at the blatant objectification of women in Indian advertising.
You’ll identify with this one if you’ve wondered why on earth we need an actress to lick an ice-cream to sell it during summers. Or why Katrina Kaif needs to get uber seductive for a mango drink.
This minute-long advertisement may be exactly what we need to remind our dear ad men that they need to cut down on propagating female stereotypes.
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