In 2015, Prime Minister Narendra Modi launched the 'Beti Bachao, Beti Padhao' (BBBP) scheme – considered to be one of the flagship policies of the Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) government. The scheme aimed at creating large-scale awareness to reduce male-child preference and to empower girls through education.
India’s gender inequality gap has been wide on most metrics – birth rate, health, economic and political participation – placing the country in 2015 at 105 of 140 countries in the Global Gender Gap Index.
Thus, the government combining political will, public visibility, and multi-ministry collaboration, through BBBP, to reduce gender inequality on two fronts, provided reason for celebration at that time.
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