The Congress' present campaign in Uttar Pradesh is very different from the previous two ones. In 2012, the party was optimistic following its successful performance in the 2009 Lok Sabha election and greatly fancied its chances of reviving its fortunes in India's most populous state.
In 2017, the party's morale was at its lowest and it first sought to remain afloat by roping in strategist Prashant Kishor and then through a pre-poll alliance with the Samajwadi Party.
In both these elections, the face of the Congress in the state was Rahul Gandhi. In the 2012 poll, he sought to capitalise on the 2009 success as well as his agitation against the Mayawati government's land acquisition at Bhatta Parsaul. In 2017, Rahul and sitting CM Akhilesh Yadav were the 'UP ke Ladke' taking on the Gujarati duo of Prime Minister Narendra Modi and the then BJP President Amit Shah.

