Days after Priyanka Gandhi Vadra was appointed as the Congress' general secretary in-charge for Uttar Pradesh East, posters depicting her as Rani Lakshmibai were seen in Gorakhpur, the bastion of UP Chief Minister Yogi Adityanath. The posters, reportedly put up by excited Congress supporters, are a sign that the party will take the battle to the doorstep of CM Adityanath and Prime Minister Narendra Modi.
Priyanka Gandhi’s entry provides a formidable challenge to the BJP in terms of optics and help foil the party’s strategy of making it a presidential election. She is also likely to grab a fair share of media coverage, that otherwise could have disproportionately focused on PM Modi. But her concrete electoral impact is far more difficult to predict.
There is no doubt that Priyanka Gandhi's entry will lead to an increase in the Congress' vote share across Uttar Pradesh, in particular the Eastern region that has been assigned to her. But there are diverging viewpoints on two key aspects:

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