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Navratri Sales, Festival Offers Are Here. Will They Help Economy?

No, timid, half-hearted spending measures won’t help Indian economy. We need a coordinated effort by the Centre.

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As a celebrated hypochondriac and paranoid germaphobe, I stopped taking newspapers as soon as the novel coronavirus came to India. But then came a day when I spilt an entire jug of milk on the floor and there wasn’t a page of newsprint in sight to sop it up. I told my newspaper guy to start delivering again, but only one paper, instead of the five that I used to take BCE (Before COVID Era). What surprised me was how light India’s leading newspaper had become. It simply didn’t have enough ads.

Last week, I felt a surge of optimism, when I saw that the first five pages of my newspaper consisted of full-page ads. True that these were all e-commerce advertisements offering festival discounts, but it made me feel that all was well, once again.
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