TikTok has generated interest across major countries like India, where it has amassed over 100 million monthly active users in a short time span.
But it seems the user generated content (UGC) platform is not settling on its laurels, and because of that, they are launching a smartphone which is likely to proliferate the reach of UGC apps to more users across the globe.
For this, according to a Reuters report, the makers of TikTok, ByteDance has been confirmed to be making a smartphone now, for which it has partnered with device maker Smartisan Technology.
It seems like ByteDance is focused on becoming more than just a creator of UGC platforms, and smartphone could be its first hardware-centric move among others expected from the company.
This phone could come pre loaded with ByteDance apps like TikTok and an unreleased music streaming service.
Referring to this development, a TikTok spokesperson was quoted saying that the plans of making a smartphone had been part of Smartisan’s strategy even before it had a deal with ByteDance.
It’ll be interesting to see if the upcoming device has all the traits to become a favourite for creators of UGC, which has catapulted the company to strong growth, not only in China but also in markets like North America and India among others.
ByteDance hasn’t revealed the details of the phone as of now but it’s possible that the creators of TikTok might end up doing a better job in this space, than a Facebook or even Amazon.
Both the US-based technology giants have been credited with own-branded phones in the past, and it’s safe to say that neither of them managed to live up to the billing, both for the consumers as well as the investors.
ByteDance has been battling regulatory issues in India recently, and it was asked by the Centre of the country to respond to questions related to its content policies and how it tackles underage kids signing up on the platform.
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