Priyanka Chopra, after her success in Quantico, has become a co-producer for a mobi-series It’s My City for video entertainment mobile app nexGTv.
The actress will also feature in the series, which is specifically being launched for mobile users.
NexGTv is a live TV streaming app on a smartphone and is available on both Android and iOS platforms.
After AIB’s stint with Hotstar recently which was a hit-and-miss affair with Indian audiences, digital may be the new frontier that celebrities are moving towards.
Priyanka Chopra, ActorDigital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind ‘It’s My City’ is progressive, to go where the young audience has moved towards, to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!
‘It’s My City’ Premiers on nexGTv Friday, 22 January 2016 with new mobisodes every Tuesday and Friday
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