What you can’t buy or build on your own, copy! This seems to be Mark Zuckerberg’s mantra for Facebook’s family of products. Looks like Zuckerberg is obsessed with Snapchat. In 2013, the Facebook founder had even tried buying Evan Spiegel’s messaging platform Snapchat for $3 billion.
Zuckerberg’s offer to buy Snapchat was turned down by Spiegel in 2013. What followed ever since is a spate of copycat features across Facebook’s products. Here’s a complete list of what the Facebook boss and his team are copying from the popular messaging app’s feature set.
With a billion-plus user base, Facebook is the world’s largest social media network. But the lucrative user base of teenagers is increasingly gravitating towards Snapchat for privacy and exclusivity. Zuckerberg hopes that these features will be a worthy bait for user attention and engagement. With the success he has tasted with Instagram Stories, get ready for some more “creative inspiration” from rival apps across Facebook.