Fiat has been quiet in the Indian auto car market for some years but they have decided to reclaim their spot. At least, that’s what their 2016 line-up at the Auto Expo suggests.
The brand which has failed to create much traction with its Punto and Linea models in the Indian market has previewed three new cars at the motor show – the Fiat Punto Pure, Linea 125S and the concept Avventura Urban Cross.
The 5-door Fiat Punto Pure is the company’s attempt to penetrate the highly lucrative hatchback segment, and it comes at a new entry level price point of Rs 4.49 lakh for the petrol version. The Punto Pure will be available in 2 variants – 1.3L Multijet Diesel and a 1.2L FIRE petrol variant.
The Linea 125S will be available by mid-2016 and will have a 1.4L T-Jet Petrol engine. The pricing hasn’t been revealed yet.
The concept Urban Cross also received much attention and the production model is expected to hit Indian roads by the end of 2016. The Urban Cross, the company claims, will have a 1.4L T-Jet petrol engine generating 140 BHP of power. It’ll be available with 17” alloy wheels.
With a renewed focus on styling and pricing, Fiat has indeed shown its keenness in Indian car consumers and their buying preferences. But will the efforts pay off?
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)