With great batting performance comes great brand value...
This reworked cliché holds true for Virat Kohli. The captain has been on a roll, not just with his bat or the proclamation of his undying love for Anushka Sharma, but also with his bank balance.
The blue-eye boy of the Indian Cricket Team, Kohli’s brand value has gone up by 20-25 percent when he donned the captain’s hat in One-Day International (ODI) and T20 teams, and it is quite likely to increase more.
![Well done Virat Kohli!](https://images.thequint.com/thequint%2F2017-02%2Ff456409b-a99a-4e85-9f61-078ec425a724%2F3dae0f32-0bf4-4fc1-9822-85a0cd71f1b8.png?auto=format%2Ccompress&fmt=webp&width=720)
According to a report published in 2016 by the Duff & Phelps, a global valuation and corporate finance advisory firm, Kohli’s brand value stands at $92million, second only to the badshah of Bollywood Shah Rukh Khan at $131million. Even his lady-love features in the list at Number 12 ($24million). With 20 brands in his bag, with age and bat by his side, it won’t be long before ‘K...K...Kohli’ displaces ‘King Khan’ from his great brand value throne.
![Well done Virat Kohli!](https://images.thequint.com/thequint%2F2017-02%2F03f7c748-679d-4011-be17-b8b2e598ed42%2Fkohli.gif?auto=format%2Ccompress&fmt=webp&width=720)
Well done Kohli!
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)