Let's look at the events that led to Nobel Laureate Amartya Sen's death hoax.
An X account running in the name of Nobel Prize winner Claudia Goldin shared a post announcing her win.
It got over a million views, and people engaged with the post in huge numbers.
Hours later, the account posted about "close friend" Amartya Sen's death.
It took minutes for journalists and media houses (who would have seen Goldin's post on their timelines) to pick up the post and report on it.
The journalists and media houses neither waited to check the X account's history nor for a statement from Sen's family.
Sen's daughter Nandana had to announce on X that it was "fake news".
The person behind the hoax – Tommaso Debenedetti.