Following the Bharat Jodo Yatra’s culmination in the snowy terrains of Kashmir, the Congress party is now charting plans to sustain the momentum of the march, and capitalise on it to provide electoral dividends too. On Wednesday, the budget day, Rahul Gandhi attended the parliament session and was received with chants of ‘Bharat Jodo’ by members of the Congress party.
For the last 5 months, the party’s leaders have insisted that the Bharat Jodo Yatra is not a political movement, but a social one. While this was a strategy adopted to ensure that it can address a wide range of issues in its commentary during the march—from unemployment to justice for Bilkis Bano to targeted attacks on Adani-Ambani— the Congress now wants to translate the movement into a more decided political campaign for the party.

