Burger King Trolled for Offer to Women Pregnant By FIFA Players

Burger King took down their bizarre ad offering free supply of whoppers to women pregnant by FIFA World Cup players

Published22 Jun 2018, 02:52 PM IST
Social Buzz
1 min read

An ad campaign can either cut through and shoot up a company’s sales or pull the brand down to the ground.

Burger King put out a campaign in the Russian market, offering a lifetime supply of their whopper burgers to women carrying children fathered by FIFA World Cup players.

An apology put up the Russian division of Burger King. 
An apology put up the Russian division of Burger King. 
(Photo Courtesy : Twitter/MikeLovesSports)

Through this campaign, they were trying to communicate that the progeny of such talented stars will go on to be soccer plays and will benefit the Russian national football team, reported USA Today.

But the misguided attempted backfired on Burger King’s global chain, with Twitter marshalling its strength to target the company. The Russian arm of the chainwas forced to apologise for putting out such an offer, and took it down. But by then it was too late.

On Tuesday, Burger King took this campaign down as it was “too offensive.” Really, BK, ya think?

Liked this story? We'll send you more. Subscribe to The Quint's newsletter and get selected stories delivered to your inbox every day. Click to get started.

The Quint is available on Telegram & WhatsApp too, click to join.

Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!