ADVERTISEMENT

Burger King Trolled for Offer to Women Pregnant By FIFA Players

Burger King took down their bizarre ad offering free supply of whoppers to women pregnant by FIFA World Cup players

Published
Social Buzz
1 min read
Burger King Trolled for  Offer to Women Pregnant By FIFA Players
i

An ad campaign can either cut through and shoot up a company’s sales or pull the brand down to the ground.

Burger King put out a campaign in the Russian market, offering a lifetime supply of their whopper burgers to women carrying children fathered by FIFA World Cup players.

An apology put up the Russian division of Burger King. 
(Photo Courtesy : Twitter/MikeLovesSports)
ADVERTISEMENT

Through this campaign, they were trying to communicate that the progeny of such talented stars will go on to be soccer plays and will benefit the Russian national football team, reported USA Today.

But the misguided attempted backfired on Burger King’s global chain, with Twitter marshalling its strength to target the company. The Russian arm of the chainwas forced to apologise for putting out such an offer, and took it down. But by then it was too late.

ADVERTISEMENT

On Tuesday, Burger King took this campaign down as it was “too offensive.” Really, BK, ya think?

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

ADVERTISEMENT
Speaking truth to power requires allies like you.
Become a Quint Insider
25
100
200

or more

PREMIUM

3 months
12 months
12 months
Check Insider Benefits
ADVERTISEMENT
Stay Updated

Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox.

Join over 120,000 subscribers!
ADVERTISEMENT
×
×