We've all seen Cadbury's iconic ad where a woman is seen cheering her partner while he plays cricket and hits a six. Cadbury has managed to make the messaging of the video even more impactiful, by introducing a very small change: this time, it's the man who is cheering his partner while she plays cricket, and the result is beautiful! Check out a side-by-side cut of the two videos here.
Directed by Shashanka Chaturvedi and conceptualised by Ogilvy, this ad is a testament to how times are changing, and so are gender norms, and how agencies are adapting to the same.
The creativity and the thought behind the ad has impressed a lot of netizens who showed their appreciation on Twitter, making the ad viral.
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F0162fb8b-dcf7-4756-8309-5f69e4706436%2FScreenshot_2021_09_17_at_4_37_31_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F00bac56c-ad4b-4524-a35e-52d584d60a19%2FScreenshot_2021_09_17_at_4_37_35_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F426df3b0-de48-4c20-beef-fd6617df708f%2FScreenshot_2021_09_17_at_4_37_38_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F188e1eb3-05ec-4664-9305-f2ee2fce6e93%2FScreenshot_2021_09_17_at_4_37_42_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2Ff9ee9405-bab4-4de7-a385-fb6f4e434e1b%2FScreenshot_2021_09_17_at_4_37_46_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2Fa7932310-7214-4f47-96b2-5612f8e80e04%2FScreenshot_2021_09_17_at_4_37_51_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F564e5297-0628-4534-ba1b-d3b1f4ca3fc9%2FScreenshot_2021_09_17_at_4_37_59_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
![The perfect combination of contemporary and nostalgia!](https://images.thequint.com/thequint%2F2021-09%2F08a2d22a-039e-45bf-8e4c-1d32ecea4b62%2FScreenshot_2021_09_17_at_4_38_12_PM.png?auto=format%2Ccompress&fmt=webp&width=720)
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