A recent incident in the country has perfectly exemplified the importance of driving awareness about vaccination and the value of immunisation for the public.
Early this February, India launched an ambitious campaign to vaccinate children across the country against two life threatening diseases – measles and rubella – as part its Universal Immunization Programme.
The first phase of the campaign was rolled out in 5 states of Karnataka, Tamil Nadu, Puducherry, Goa and Lakshadweep, targeting nearly 3.6 crore children. The measles-rubella (MR) vaccine was provided free-of-cost across schools as well as health facilities and outreach session sites.
However, the campaign was met with resistance, especially in the bigger states of Karnataka and Tamil Nadu, from unexpected quarters. It was rocked by a number of rumours propagated on social media platforms such as WhatsApp and Facebook.


