It’s that time of the year when every advertising professional has some enormous trends to follow, with some of the best brands acing their show at the Super Bowl. Touted as the world’s biggest platform for professional American football, the annual championship is a 100% success spot for advertisers.
I remember thanking all the great minds behinds these amazing creations whilst completing my last-minute advertising projects. Their creativity is mind blowing and they are the best choice for the standard exam question on ‘examples of creative commercials'.
Here then are the top five Super Bowl ads that are sure to blow you away.
Product Is Not Aways The Key: Audi's Daughter
Audi decided to tread a different path by highlighting the very timely idea of equal pay for men and women with this amazingly visualised advert. Instead of simply showing their perfect automobiles, stressing on a noble cause made more sense for the car maker. It also went with the class, modernity and the zest that comes with its tagline, #DriveProgress. Make sure you do not handle a noble cause like Fogg’s cross border campaign.
Present, Do Not Preach: Honda CRV's Yearbooks
Almost every time I log into my social media feed, I wonder how everyone is suddenly turning into a motivational guru without realising that spouting too much gyaan can get boring. Yet, the way Honda uses different celebrity quotes in this commercial is not just creative and inspirational; it is also extremely relevant to the brand’s philosophy.
The video features celebrities like Jimmy Kimmel, Amy Adams, Robert Redford and Stan Lee. Creative motivation is the new good. A different way of using star power in this one is truly impressive. Highlighting Soichiro Honda’s belief in the power of dreams also adds authenticity and reliability: Two key advertising must-haves.
Engagement Works Wonders: Tide's Commercial With Terry Bradshaw
When Tide partnered with former American football quarterback Terry Bradshaw, they decided to go viral before the commercial got online. During the second quarter of the game, Terry returned with a red stain on his shirt. Citizen journalists exploded on how this was extremely absurd and #BradshawStain was even trending. And the already curious public realised that it was a masterstroke by the creatives for the brand Tide. One of the key lessons from this innovative strategy is the need to engage audiences and get them interested.
I also wonder why does Tide’s creativity vanish when it comes to their Indian ads. Guys, it’s time to stop with those disastrous corporate wars with Rin.
Stand Out With Innovation But Don't Deviate: Wix.com's Disruptive World
Emphasizing on Wix.com’s ‘stunning’ online offerings, the ad managed to draw massive views much before the Big Game day. Spinning a story around their core brand mantra worked very well for them. And roping in Gal Gadot and Jason Statham was surely the perfect move.
As a business owner tries to survive in the ever-changing corporate world, Wix.com keeps him free from worries. The inherent story is very creatively built around the relevant industry scenario. It manages to strike a chord with the niche audience for the brand. The best part about the whole concept is that it does not deviate from what it represents.
Dig Into Nostalgia, Nothing's Old: Turbo Tax's Humpty Hospital
Notice the smart use of alliterations both in the brand name and the name of the commercial. Turbo Tax does what all the advertising kings and their creative horses could not with something as simple as an old nursery rhyme. The entire concept feels like freshness infused in old trends. The fall looks and sounds much better than Cadbury India’s ‘mann me ladoo phoota’ at least. Final lesson: Be humorous, not stupid and do not over do it, for consumer’s sake!