If you're a chronically online, Gen Z, music enthusiast like me, you've probably heard of Spotify Wrapped. A genius visual marketing campaign, Spotify releases yearly data compilations of listeners' music activity and urges them to share it with their social media followers. Since 2016, Wrapped has evolved into such a community phenomenon that brands like Apple Music have tried to emulate it, as well.
ADVERTISEMENTREMOVE AD
Members Only
Spotify Wrapped 2022 Is Here; And That's All Anyone's Talking About
A Twitter user even recalled how the top artist of her 2021 Wrapped is now her ex. Yikes!
i
Aa
Aa
Small
Aa
Medium
Aa
Large
Become a Member to unlock
- Access to all paywalled content on site
- Ad-free experience across The Quint
- Listen to paywalled content
- Early previews of our Special Projects
×
×