After months of mounting anticipation, Tirzepatide (Mounjaro) was finally launched in India in March by the US-based pharmaceutical giant Eli Lilly.
The launch marks a significant milestone in a country where excitement around similar weight-loss drugs has been both intense and long-standing.
It is arguably one of the most talked-about medications after the COVID-19 vaccine in recent years.
Approved by the FDA in the US in May 2022 for type 2 diabetes and later in November 2023 for chronic weight management, Tirzepatide represents a major breakthrough in managing diabetes and obesity.
The global impact of the molecule has been nothing short of remarkable. In 2024 alone, Tirzepatide generated around $10–12 billion globally.
In fact, one key reason for its delayed arrival in India was an overwhelming international demand, which led manufacturers to prioritise established markets.


