Influencers Must Add Disclaimer For Health Claims: What Does Govt Advisory Say?

Influencers must encourage audience to seek professional advice by consulting their doctors, the guidelines say.

The Centre on 11 August released a set of additional guidelines for influencers, celebrities, and virtual influencers, stressing on the need to add disclaimers when they make content related to health and wellness.

This is being done to not only prevent misleading advertisements but also unscientific claims that could have dangerous impact on people's health.

What has been listed in the government SOPs? Here's a breakdown.