Paytm Challenges Google & Apple by Launching Its Own App Store
Paytm was removed from Google Play Store a few days ago for violating its gambling policies.
In a bid to support Indian app developers after its own app was removed by Google from its Play Store recently, leading digital payments platform Paytm on Monday, 5 October, launched an Android Mini App Store to support local developers and take their innovative products to the masses.
Paytm said it will provide listing and distribution of these mini-apps within its app without any charges. For payments, developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and Cards to their users.
More than 300 app-based service providers such as Decathlon, Ola, Park+, Rapido, Netmeds, 1MG, Domino's Pizza, FreshMenu, NoBroker have already joined the programme.
What Does Paytm’s New Mini App Store Offer?
Mini apps are a custom-built mobile website that gives users app-like experience, without having to download them.
You can find the Paytm Mini App Store option in the app’s main dashboard and by tapping on ‘More’. This app store has been running in beta with select users and witnessed over 12 million visits in September.
The company provides Paytm wallet, Paytm Payments Bank account and UPI at zero charges and levies a 2 percent charge for other instruments like credit cards.
The company said that local India's app store aims to drive the ‘Atmanirbhar Bharat' mission.
Paytm Mini App Store offers direct access to discover, browse and pay without downloading or installing separate apps.
Why Is Paytm Pushing for Its Own App Store?
Google recently pulled the Paytm app from the Play Store for not complying with its gambling policies.
Paytm alleged that it was "arm-twisted" by the search engine major to comply with what it called "biased Play Store policies that are meant to artificially create Google's market dominance".
The Paytm app was restored on the Play Store after a gap of a few hours.
Daring Google, the financial services platform this week brought back the Paytm Cricket League with UPI cashback and scratch cards. Paytm said that the cashback was being given following all rules and regulations set by the government.
After a face-off with Paytm, Google also sent notices to Zomato and Swiggy for running cashback-based IPL games, and both the food aggregator platforms decided to pause their virtual gaming leagues.
While Zomato was running ‘Zomato Premier League’ on its app, Swiggy offered 'Match Day Mania' during the ongoing IPL 13 matches.
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