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Explained: Can BJP Make Inroads in Tamil Nadu by Invoking Ram Mandir?

"The TN public isn't against Ram, but I don't believe they need to know Ram through BJP," a political expert says.

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Whether it is Prime Minister Narendra Modi's frequent visits to Tamil Nadu temples, the placing of the Sengol in the new Parliament, or the alleged 'saffronisation' of the state's cultural icon Thiruvalluvar, the BJP has been desperately trying to make a political mark on the Tamil psyche in the run-up to the Lok Sabha elections.

The party won no seats and polled merely 3.66 percent of the total votes in the state in the 2019 Lok Sabha elections – and now that it has lost its alliance partner AIADMK, it may even end up going solo. 

But with the Ram Mandir, the BJP appears to have found another means to a difficult end in Tamil Nadu.

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