Zomato, the food delivery app, has landed itself into trouble again.
Its new advertisement 'Kachra Bhi Khelega' — meant to be an awareness campaign about food waste and recycling — has drawn backlash for being insensitive and casteist. After being called out on social media, Zomato has withdrawn its ad and issued an apology.
The ad featured the Dalit character 'Kachra' from Aamir Khan's Lagaan who was used metaphorically to represent kachra or garbage.