Road safety is a grave concern in India. According to a report by the Ministry of Road Transport and Highways (MoRTH), in 2021, more than 69,000 bike riders died in a road accident, and almost seven out of ten deaths happened because they were not wearing a helmet.
To counter the issue of road safety, there have been various awareness campaigns organised both by the government and by individuals. One such unique initiative by a Pune traffic police has caught the eye of netizens.
Aatish Kharade, a police officer from Pune, has created an entertaining yet informative parody song to raise awareness about road safety and the importance of wearing a helmet. Kharade's version of the Marathi track 'Ved Lavlay' is called 'Mitra Helmet Ghal' (Wear a helmet, friend), urging people to wear a helmet.
Kharade has a huge following on Instagram and often posts videos of him singing on his account. But this recent video has gained a lot of appreciation from social media users.
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