In recent years, as stress-related health problems have surged, efforts to initiate discussions on fostering healthy workplace environments and prioritizing work-life balance have gained importance. However, despite these attempts, the pervasive 'hustle culture' propagated by startups continues to prevail.
One such incident was highlighted after a startup founder, Dhruv Bhushan, listed a job opening. In his post, the founder jotted down several criterias for an ideal candidate which required him to be "under 30", "hustling go-getter", who is looking to "make something of themselves or prove themselves to their families/teachers/exes/former bosses/ society/ anyone else that did not believe in them,". He went on to offer air-tickets to Europe to anyone who gives a successful referral.