In response to China's ban on female models showcasing undergarments online, Chinese livestream fashion companies have adopted a new approach by featuring male models in their videos. These models are seen flaunting a variety of lingerie styles, ranging from push-up bras to snug corsets and lace-trimmed nightgowns.
Recently, Mr. Xu, the owner of a livestream business, introduced a male model wearing a sultry silk robe on Douyin, China's version of TikTok. The video garnered over 2,000 likes, with a flurry of social media opinions.
Male models posing in lingerie for a livestream business.
(Photo Courtesy: Twitter)
Interestingly, Mr. Xu sees no reason for the uproar over male models being employed to showcase lingerie instead of their female counterparts. He notes that many of these live stream directors are women.
It remains to be seen how long this loophole will be effective, given China's current crackdown on "effeminate" portrayals of men in the media.
With the news of the models making rounds on social media worldwide, netizens have a lot to say. While some are expressing their shock over such an archaic ban, others are thoroughly impresses with the loophole.
An Instagram user writes, "This is like when women weren't allowed to perform in commercial plays in Shakespearean times, so men performed the women roles instead".
While another writes, "a win is a win".
Check out some Internet reactions here:
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