The Union Health Ministry announced new rules pertaining to anti-tobacco warning on OTT media platforms on Wednesday, 31 May.
According to the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Amendment Rules 2023, it is now mandatory for OTT platforms to show anti-tobacco warnings, such as those seen in theatres or television programs.
These warnings shall be expressed through three different manners as stated by the health ministry, including audio-visual disclaimers, health spots, and prominent static messages.