No, Patanjali Isn’t Selling ‘Beef Biryani’ Spice Mix; That's an Edited Photo
This image is morphed. The original image shows the name of a Pakistan brand called 'National Foods'.
Fact-Check: This is a morphed image. The real logo reads 'National'.
(Photo: The Quint)
An image of a beef biryani spice mix box sold by 'Patanjali Ayurved', a company founded by self-proclaimed yoga guru Baba Ramdev and Acharya Balkrishna, is going viral on social media.
However, we found out that this image has been edited.
The company that makes this spice mix is called 'National Foods' which sells products related to Pakistani cuisine. This is a multinational company with subsidiaries in the United Arab Emirates, the United Kingdom, and Canada.
CLAIM
The image was shared by social media users to take a dig at Ramdev and his company.
An archive can be seen here.
WHAT WE FOUND OUT
We noticed 'National' written on the side of the packaged box in the shared image.
The box from the viral photo reads 'National' on the side.
Taking a cue, we performed a keyword search on Google using 'National beef biryani mix' and came across a result linking to the e-commerce website Amazon.
It carried the image of the same spice box which read 'National Foods Beef Biryani Recipe Mix'.
On comparing the two images, we found out that Patanjali's logo and Ramdev's name were edited onto this box which originally said 'National'.
Comparison between the viral image and the real image.
We also checked National Foods' website and found the same packaged box under the beef biryani mix category.
The website also mentioned that National Foods is a multicategory food company that's been operating since 1970 and caters to around 40 countries with subsidiaries in the UAE (National Foods DMCC), the UK (National Foods Pakistan (UK) Ltd), and Canada (National Epicure Inc).
Next, we checked Patanjali Ayurved's website and found no mention of the beef biryani spice mix product.
Evidently, a photo of National Foods' beef biryani spice mix was altered to claim that it was being sold by Patanjali.
(Not convinced of a post or information you came across online and want it verified? Send us the details on WhatsApp at 9643651818, or e-mail it to us at webqoof@thequint.com and we'll fact-check it for you. You can also read all our fact-checked stories here.)
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)