.jpg?rect=0%2C0%2C1920%2C1080&auto=format%2Ccompress&fmt=webp&width=720)
The businessman in Baba Ramdev has woken up and the Yoga guru has decided to broaden his horizons and test waters in the international market. Baba Ramdev’s latest entrepreneurial venture is jeans and office wear.
The apparel brand, Paridhaan, will produce desi jeans, which promise to be a fusion of modernity and spirituality. Baba ji ki Jai!
.jpg?auto=format%2Ccompress&fmt=webp&width=720)
So what exactly are desi jeans? Will it come with a special washing instructions like please soak them gently in Gau Mutra before using Patanjali detergent?
Dunno. Maybe. But till then, we at The Quint predict what the 100% ayurvedic jeans may look like.
Ramdev and Co present:
Herbal Aapke Saath
.jpg?auto=format%2Ccompress&fmt=webp&width=720)
This wardrobe staple is 100 percent organic, eco-friendly and helps cure all kinds of illnesses.
Sanskari Jeans – Wear it With Love
.jpg?auto=format%2Ccompress&fmt=webp&width=720)
The Swadeshi jeans will ward off the Evil Eye and bring in inner peace.
Yogic Flaunting Ability
.jpg?auto=format%2Ccompress&fmt=webp&width=720)
From now on doing yoga will be in your ‘jeans’. Once you wear them, you’ll automatically grab a yoga mat and stretch your muscles like never before.
Rang De Tu Mohe...
.jpg?auto=format%2Ccompress&fmt=webp&width=720)
The desi jeans will be available in four bhakt-friendly colours.
Wear your Bhakti-tude!
Will you guys buy desi jeans?
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)