In the last four years, India has been hurtling towards its ambitious goal of becoming open defecation-free by 2019. Irrespective of whether we meet this goal, the Swachh Bharat Mission has brought the conversation about cleanliness and toilets into our everyday lives.
Swachh Bharat is everywhere. We see and hear it in our movies, on the community radio, on television ads featuring our leading celebrities, and in our Prime Minister’s widely followed speeches.

