It’s rather common and unacceptable that our WhatsApp messages are often flooded with husband-wife jokes, where the wife is mostly portrayed to be the nagging one. But a washing machine company’s advertisement took all these jokes to a new level in Pakistan.
A video of Kenwood’s unreleased advertisement for washing machine went viral on Friday, which stars Indian film actor Nawazuddin Siddiqui, ‘joking’ about his wife with his group of lads.
The ‘bhai’ in the ad is seen showing his intolerance towards any ‘attitude’ from his wife. In response to which he says he had to resort to beating up his wife.
Take a look at the full ad here.
The company’s ad went viral on a Facebook Page called WhatsApp Videos. From then on, the company has been receiving flak all over the internet for the misogynist ad that makes a joke on domestic violence through the sick word play of dhulai, which colloquially means thrashing or beating up.
Facebook users spewed criticism at the company as they flooded the comment section on the video.
After the video went viral, Kenwood issued an apology saying that the “judgement was flawed.” The company has also requested all social media pages to bring down the video.
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