E-commerce venture Paytm was taken down heavily on social media a few days back for its “insensitive’’ ad centred around Modi ji’s demonetisation policy.
The ad features a woman complaining about the policy and the long queues outside banks and ATMs, which is not allowing her to withdraw money to pay her domestic help.
Listening to the woman cribbing, the help walks up to her and says, “Drama band karo, Paytm karo.”
Angry netizens took to Twitter blasting the company for mocking the plight of the aam aadmi who’s been standing in long queues to get their cash exchanged or deposited.
There were also others who took a dig at the ‘liberals’ for showing contempt towards an ad that ‘exposes’ the hypocrisy of the ‘elite’.
Taking cognisance of the antagonism towards the ad, Paytm changed their it, replacing the “drama band karo” line with “hamari chinta na karo”.
The company posted the new ad on Twitter, telling the nation:
And then of course, they got trolled for the new ad too.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)