Snapdeal, India’s e-commerce website just spent Rs 200 crores in an attempt to rebrand itself. They launched a new campaign, Unboxed Zindagi and changed their logo.
Their new logo is a red colour box that Rohit Bansal, the co-founder of Snapdeal, said is visualised from the perspective of the happiest moment for an online buyer, i.e. when they receives their ‘box’.
Kunal Bahl, co-founder and CEO, said that with this new positioning, Snapdeal will focus on the next phase of growth, while seeking to engage with the next 100 million online shoppers from all parts of India and hence competing with the likes of Flipkart and Amazon.
As Snapdeal underwent a complete makeover, hell broke loose on Twitter. The Twitterati started expressing their opinions about the new look and the amount of money Snapdeal spent on the makeover.
A Refreshing Change
But, Rs 200 Crore on Branding? A Bit Too Much
Sarcastic Mode On
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