There are 290 million policyholders who pay a premium to the Life Insurance Corporation of India (LIC), which is set for what would be India's biggest initial public offer (IPO) of shares. LIC is encouraging its policyholders who do not have demat (dematerialised) accounts so they can subscribe to its issue.
In simple terms, this is like a company that is converting its customers into its shareholders. Good idea, what?

